Monthly Archives: December 2010

Finding your organizations voice

One of the hardest things to do in social media is to find the voice of the organization. If you’ve been following this blog you will notice the writing style and structure will change over time as we identify our voice. What level of complexity and detail are our readers looking for? How do we [...]

Posted in Uncategorized | Leave a comment

Spreading your message through social media

What could you do with thousands of customers eagerly waiting to hear about your latest product or service? That is what you have when you build a loyal following in social media. The next goal of social media is spreading. At first glance this may look similar to energizing and it is. With energizing you [...]

Posted in Co-Creation, Objectives Wheel, Social Media | Leave a comment
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