Finding your organizations voice
One of the hardest things to do in social media is to find the voice of the organization. If you’ve been following this blog you will notice the writing style and structure will change over time as we identify our voice. What level of complexity and detail are our readers looking for? How do we [...]
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Spreading your message through social media
What could you do with thousands of customers eagerly waiting to hear about your latest product or service? That is what you have when you build a loyal following in social media. The next goal of social media is spreading. At first glance this may look similar to energizing and it is. With energizing you [...]
Posted in Co-Creation, Objectives Wheel, Social Media
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Is it really social?
By now you have probably seen the Old Spice Guy, Isaiah Mustafa, You Tube commercials. In a series of videos all shot in one day old spice responded to various posts and comments from a variety of social media sources. This video of the Old Spice Guy for Alyssa Milano is one of my favorites. It [...]
Posted in Co-Creation, DART, News, Social Media, twitter, youtube
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Your organization needs social media.
We’ve been thinking about this blog post for some time. The original title was “Does your organization need social media?” When we first thought about it we were going to write about how not every company needs to use social media. We know we are a social media marketing firm and we were going to [...]
Posted in twitter
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