Only boring companies need advertising!
The title of this post is borrowed from somewhere but I can’t find the source right now. But that does not really matter right now; what matters is that for the most part the statement is true. The next goal of social media marketing, energizing your customers, shows why this true. If you have an [...]
Posted in Co-Creation, DART, Objectives Wheel, Social Media
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Does your company have a place at the table?
The next item on the objectives wheel is talking. The first step in engaging your customers is talking to them. You may talk to customers everyday on the phone, in the office or on the sales floor and at its heart this is what social media is all about interacting with customers. The difference is [...]
Posted in Co-Creation, DART, Objectives Wheel, Social Media, Uncategorized
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You need to listen to what your customers are saying.
There are many reasons to engage in social media. In a recent webinar on B2B sales using social media Forrester Research listed the following six objectives for Social Media Campaigns: listening, talking, energizing, spreading, supporting and embracing. We of course would add on co-creation which is a combination of all six. Each of these six [...]
Posted in Co-Creation, Social Media, Yellow Pages
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Hitting the bull’s eye with co-creation
The focus of co-creation is the development of engagement platforms. So how do we develop the mindset of developing affective engagement platforms? A good acronym to keep in mind is D.A.R.T Dialog Accessibility Risk Transparency Whenever you are looking at an engagement platform you ask the following questions. Where / how can we improve Dialog? [...]
Posted in Co-Creation, DART
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What is Co-Creation of Value?
Co-Creation of value is an organizational mindset. Although traditionally thought of as occurring between the organization and the customer co-creation of value can happen anywhere there is an interaction between people. Before we go any further lets define co-creation of value. Dr. Venkat Ramaswamy of the Ross School of Business at the University of Michigan [...]
Posted in Co-Creation
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