Is it really social?
By now you have probably seen the Old Spice Guy, Isaiah Mustafa, You Tube commercials. In a series of videos all shot in one day old spice responded to various posts and comments from a variety of social media sources. This video of the Old Spice Guy for Alyssa Milano is one of my favorites. It [...]
Posted in Co-Creation, DART, News, Social Media, twitter, youtube
Leave a comment
Only boring companies need advertising!
The title of this post is borrowed from somewhere but I can’t find the source right now. But that does not really matter right now; what matters is that for the most part the statement is true. The next goal of social media marketing, energizing your customers, shows why this true. If you have an [...]
Posted in Co-Creation, DART, Objectives Wheel, Social Media
Leave a comment
Does your company have a place at the table?
The next item on the objectives wheel is talking. The first step in engaging your customers is talking to them. You may talk to customers everyday on the phone, in the office or on the sales floor and at its heart this is what social media is all about interacting with customers. The difference is [...]
Posted in Co-Creation, DART, Objectives Wheel, Social Media, Uncategorized
Leave a comment
Hitting the bull’s eye with co-creation
The focus of co-creation is the development of engagement platforms. So how do we develop the mindset of developing affective engagement platforms? A good acronym to keep in mind is D.A.R.T Dialog Accessibility Risk Transparency Whenever you are looking at an engagement platform you ask the following questions. Where / how can we improve Dialog? [...]
Posted in Co-Creation, DART
Leave a comment