The focus of co-creation is the development of engagement platforms. So how do we develop the mindset of developing affective engagement platforms? A good acronym to keep in mind is D.A.R.T

Dialog
Accessibility
Risk
Transparency

Whenever you are looking at an engagement platform you ask the following questions.

Where / how can we improve Dialog?
Where / how can we increase Access to tools and information?
Where / how can we reduce Risk on engagement between both sides?
Where / how can we induce more Transparency?

The answers too many of these questions will overlap and enhance each other. The goal is generate new experiences, lower risk, and increase profits. By delivering products and services that better meet the needs of your customers. Using the co-creative mindset to engage with customers through social media will give your business an edge over the competition.

These first two post on co-creation are the core concepts that Maple Seed Marketing uses to integrate co-creation into social media marketing. To learn more about co-creation visit Experience Co-Creation Partnership.