The title of this post is borrowed from somewhere but I can’t find the source right now. But that does not really matter right now; what matters is that for the most part the statement is true. The next goal of social media marketing, energizing your customers, shows why this true. If you have an energized customer base they will do you advertising for you. This does not mean you don’t have to do any advertising but you may be able to do more with less.
How many times have you asked your friends what or where to buy a product? With social media the number of people any one consumer can reach with this question is expanding every day. Customers that will advocate for you don’t just appear because you initiate a social media campaign. You still must provide the products and service to build loyal customers. However, continuing to engage your satisfied customers through social media will make them more likely to advocate your brand and more importantly using the information you provide.
Typically it will be your most loyal fans that will follow you on a social media site. This gives you the ability to influence what these loyal fans are saying. If you let them know about a new product or service first they are going to be the ones to go out and share you message. So instead of develop in a new advertisement with a couple of quick posts you can unleash the power of your fans. Just remember you still have to cultivate a critical mass of loyal fans before this strategy can succeed.
Energizing your fans ties back to our favorite topic of co-creation of value and the D.A.R.T. framework. Energizing your customer base is primarily about reducing risk. The loyal customers who will become your advocates during an energizing campaign work to reduce the risk of other to purchase you products. By eliminating one more barrier in the customers mind you are more than likely to make a sale.
People will not advocate for things they find boring. Contact us and we can discuss how Maple Seed Marketing we can help you energize your fans!